Comparador
Comparator
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Weight of each factor at the time of carrying out the measure
Degree of impact of the measure according to objective
Information on impact Three degrees of positive impact are considered: High > when it will directly and substantially impact; Medium > when there is some impact for the objective; Low > when the implementation of the measure will not have a relevant impact on that objective.Effectiveness of the measures according to distribution channels
Information on the degrees of effectiveness Different degrees of effectiveness of the measure on the distribution channels are considered, due to the casuistry that each of them has: High > when it will be substantially effective; Normal-high > when there is some impact for the channel; Normal > when the measure affects in a relative way the DUM of the channel; Low when the implementation of the measure will have no or low impact, for that channel.