On November 28, the cards change forever
On November 28, the cards change forever
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The Barcelona ATM launches a communication campaign to warn that on November 28, the cards will change forever, because the T-usual, T-casual, T-group and T-familiar integrated titles will no longer be sold in magnetic strip cardboard, which will become available only in contactless T-mobilitat format (plastic, mobile, and cardboard).
The campaign under the motto 'Cards change forever', and which the ATM in Barcelona is deploying from this Monday, November 20, aims to warn in advance of the imminent changes in the way users travel, as it involves a change in habits in the way of buying and validating.
The campaign has been active since November 20 on the operators' own social networks and digital channels.
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